Motive

Motive, formerly KeepTruckin, is a fleet telematics and operations platform spanning ELD compliance, GPS tracking, AI dashcams and spend management. It does not publish standard pricing — it is quoted per fleet based on vehicle count and the mix of products a fleet buys, with third-party estimates in the region of $25–40 per vehicle per month on a reported 12-month minimum. Like other telematics platforms, it is a visibility and operations layer, not a maintenance system of record.

What is Motive?

Motive is a fleet-operations platform that began in ELD compliance and has broadened into GPS tracking, driver safety with AI dashcams, and spend management such as fuel cards. It targets fleets that want compliance, safety and financial visibility in one platform, particularly in trucking and field-service operations.

How much does Motive cost?

Motive does not publish a rate card. Pricing is quoted per fleet and depends on vehicle count, hardware and which products — telematics, dashcams, spend management — a fleet includes. Third-party analyses put base telematics in the region of $25–40 per vehicle per month on a reported 12-month minimum; because those figures come from resellers and analyses rather than Motive, treat them as indicative only. As with the other telematics platforms, ask for a written quote that itemises hardware, software and the contract term before comparing it to an alternative.

Where does Motive fit in the fleet stack?

Motive is a telematics and operations layer. It does not schedule preventative maintenance or hold service history — that is fleet maintenance software such as Fleetio. And neither sees inside a third-party repair shop, which is the repair-visibility gap. See the fleet telematics hub for the category comparison.

Who is Motive best for?

Fleets — especially in trucking and field service — that want compliance, safety and spend management on one platform and are comfortable with a quote-led purchase. Fleets whose primary need is maintenance management or outside-shop repair visibility should look at those categories instead.

What are the alternatives to Motive?

Samsara and Geotab are the main telematics alternatives; none publishes pricing. For the maintenance layer, see Fleetio.

Frequently asked questions

How much does Motive cost?

Motive does not publish standard pricing; it is quoted per fleet based on vehicle count and which products are included. Third-party estimates put it in the region of $25–40 per vehicle per month on a reported 12-month minimum. Treat that as indicative and request a written quote itemising hardware, software and contract term.

Is Motive the same as KeepTruckin?

Motive is the current name of the company formerly known as KeepTruckin. The platform has broadened well beyond ELD compliance into GPS, safety and spend management.

Does Motive do fleet maintenance?

Motive centres on telematics, safety and spend rather than being a maintenance system of record. Fleets that need preventative-maintenance scheduling and work orders typically pair it with a maintenance product such as Fleetio.