Geotab

Geotab is a fleet telematics platform built around MyGeotab and an open marketplace of third-party add-ins. It does not publish pricing and sells through more than 2,000 resellers, so two fleets in the same city can be quoted materially different numbers for the same product. A third-party estimate puts base telematics around $10–18 per vehicle per month.

What is Geotab?

Geotab is a telematics platform providing GPS tracking, driver-behaviour data and vehicle diagnostics through its MyGeotab software, extended by a large marketplace of add-ins and integrations. Its open, extensible model is a core part of its appeal for fleets that want to customise or integrate telematics into other systems.

How much does Geotab cost?

Geotab does not publish a rate card. Crucially, it is sold through an independent reseller network of more than 2,000 partners, each of which sets its own pricing, hardware terms and support. That means there is no single Geotab price — a third-party estimate of roughly $10–18 per vehicle per month for base telematics is only a starting point, and the practical advice is to collect competing quotes from several resellers before committing.

Where does Geotab fit in the fleet stack?

Geotab is the telematics layer — the visibility into location, driving and diagnostics. It does not manage maintenance work; that is fleet maintenance software such as Fleetio, which integrates with Geotab. See the fleet telematics hub for how the telematics options compare.

Who is Geotab best for?

Fleets that value an open, extensible platform and are willing to shop resellers to get a competitive quote. The reseller model is a strength for customisation and a weakness for price transparency — a fleet that wants a single published number will find every quote is a negotiation.

What are the alternatives to Geotab?

Samsara (first-party, hardware-heavy, multi-year contracts) and Motive are the main telematics alternatives; none publishes pricing. For the maintenance layer, see Fleetio.

Frequently asked questions

How much does Geotab cost?

Geotab does not publish pricing, and because it sells through more than 2,000 resellers, two fleets can be quoted materially different numbers for the same product. A third-party estimate puts base telematics around $10–18 per vehicle per month. Get competing reseller quotes.

Why do Geotab quotes vary so much?

Geotab is sold through an independent reseller network, each setting its own pricing, bundles and support. The same hardware and platform can carry different monthly rates depending on which reseller a fleet buys from.

Is Geotab maintenance software?

No. Geotab is telematics — GPS, driver behaviour and diagnostics via the MyGeotab platform. Fleets pair it with a maintenance system such as Fleetio.